In the modern world, citizens expect seamless, efficient interactions with government services, much like they experience with private sector companies. For Health and Human Services (HHS) agencies, this means evolving to meet public demands for convenience, speed, and personalized support. This guide reveals how enhancing the citizen experience (CX) through advanced tools like AI-powered digital assistants, intelligent call centers, and streamlined application processes can significantly reduce barriers to enrollment in vital programs like Medicaid and SNAP.