Email Best Practices for Government

Government agencies are reporting high bounce rates and struggle to reach the public with email.

This new eBook provides several data-proven tactics that agencies can use to create unified and useful experiences.

Also included is a self-assessment for your agency and technology recommendations that will help you move from “batch and blast” and deliver personalized communication.

Inside this eBook, you’ll learn how to:

• Gather critical insights for effective email communication
• Swap “batch and blast” email tactics for personalized interactions
• Improve communications across the customer journey
• Connect communications with multi-channel outreach
• Shift from reactive, crisis-related outreach to proactive engagement