To optimize parking management, city leaders must influence driver behavior, focus on public safety, and deploy demand-driven pricing. Managing demand for parking is complex, requiring advanced analytics and data scientists who use algorithms and machine learning to optimize pricing to meet municipal demands. The payoff is great for city leaders willing to reimagine their use of the curb. Drivers can park quicker, there’s less congestion, fewer distractions, a lower likelihood of injury or harm to pedestrians and bicyclists, along with fewer altercations. Check out this eBook to learn more.