How Local Governments Can Reach Gen Z to Boomers

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Local governments are uniquely positioned to address some of society’s most pressing problems. In fact, our research study shows that 60% or more of all generations surveyed agree that "government has to be the solution for today’s problems." Today, real solutions to homelessness, the opioid crisis, equitable access to justice, food scarcity, navigating the COVID-19 pandemic, and other issues are being developed and implemented at the community level. These local approaches can then be scaled regionally and upward. Local governments are achieving success with these solutions while also continuing to provide quality services to constituents even in the face of political uncertainty, reduced resources, a changing workforce, and, of course, the disruption of COVID-19. Download this eBook to learn how you can create full community connections, engaging different generations, from Gen Z to boomers.