The Minnesota Department of Human Services (DHS) revolutionized its outreach efforts by launching an innovative SMS text messaging system to connect with constituents during the COVID-19 pandemic. Faced with challenges like inconsistent mailing addresses and limited access to traditional communication tools, DHS partnered with Amazon Web Services (AWS) and Minnesota IT Services (MNIT) to develop a scalable and efficient text messaging solution. This system enabled real-time communication about critical benefits, such as Pandemic Electronic Benefits Transfer (P-EBT), ensuring that families received timely and vital support.
Discover the best practices and actionable insights that can transform your agency's communication strategies. Download the full paper to explore how Minnesota DHS overcame challenges, achieved measurable success, and laid the groundwork for scalable innovation.