5 Reasons You Shouldn't Rely on Social Media for Emergency Alerts

Are you relying on social media to communicate with your citizens during an emergency, in times of crisis or for important public service announcements and community notices? Read 5 reasons why social media is NOT a reliable communication tool and best practices on how to communicate your message.

In this best practices guide we will discuss how social media is unable to:

• Reach the right people at the right time
• Provide the ability to alert vs consume
• Be a trusted source vs misinformation
• Provide relevant information to location specific audiences
• Utilize a full communications toolkit