The 2025 State of Social Media Report offers one of the most in-depth views into how public agencies — from cities and counties to school districts and public safety departments — are using social platforms to connect with their communities. Based on insights from nearly 800 government professionals, this guide details the tools, tactics, and challenges shaping today’s digital outreach efforts.
From platform performance rankings to real-world pain points like staffing gaps and comment moderation headaches, the report is packed with data you can use to better support your public-sector prospects. Whether you're selling comms tools, compliance tech, or engagement strategies, this read gives you the insider pulse on what your customers are up against — and where they need help.
