Simplifying and improving interactions between agencies and constituents is a top priority for executive leaders in state and local government. Yet many jurisdictions struggle to deliver a good digital experience. Agencies are making investments to improve digital experiences. But they often lack the expertise to truly transform online interactions, and they may overlook users who depend on accessible service design and functionality. This paper explains why accessibility and experience must go hand in hand, with accessibility cohesively addressed in digital service design. It offers practical advice to help agencies develop a holistic and equitable approach to digital experience.