The Art of Resident Relationship Management

We’ve seen a shift in how local governments use 311 CRM solutions – staff members are focusing on a service-oriented, resident-first strategy where community members are encouraged to have their voices heard. What is helping local governments drive this resident-first focus? Personalization.

Giving each resident interaction the personal touch of special care and attention paid to the overall experience is the future of successful resident relationship strategies for local government.

This whitepaper from CivicPlus details how public sector agencies can leverage a 311 CRM system to drive more personalized and meaningful resident interactions.

Read the paper to learn:

• How agencies can use their available data to create personalized experiences
• How technology available now – like automation and multi-channel messaging – can contribute to a personalized approach to customer service
• Best practices for promoting the positive, tailored experiences that produce increased engagement and revenue opportunities and greater levels of satisfaction in residents